Homewood Suites by Hilton
For all those moments you missed to serve us…
About Homewood Suites
Homewood Suites is a residential-style hotel chain that is under the Hilton umbrella. Homewood is very active in giving back to military families (as seen through their Armed Forces Insurance Military Spouse of the Year® sponsorships and discount programs).
Homewood Suites wanted to showcase the military discount they offer. With the grueling demands of moving during PCS seasons (permanent change of stations), Homewood Suites is an ideal stop for longer durations of time while families are prepping their new homes. There is only problem, the hospitatlity industry is riddled with military discounts.
In a sea of competition, how can you create a message that leaves a lasting impression within the military community? The Answer: Relate to them in the purest way.
To help, the Military Spouse team was asked to share our insights into the lifestyles of military families. I worked with Hilton and their agency to develop a campaign dedicated to appreciating the “big/small” moments. I contributed to the very early stages of think-tank discussions, assisted with copy development and helped strategize the important aspect behind every photoshot.
We discussed the trials military families face while being in the service. Civilians can take the littlest things for granted — simple things like being able to spend time with each other. The concept of family life being derailed due to a deployment hits home for all military families, regardless of branch of service. Below you can see the campaign. The ads started out in print inorder to flesh out all the marketing components and then transformed into social campaigns.
Case Study Components:
- Print and Social Campaigns
- Photoshoot Storyboarding
Visit the end of the case study for the results. If you don’t have time, click here and you will be magically transported (faster than relying on room service).
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