Pittsburgh Technical College
Where Knowledge Meets Know-How
About Pittsburgh Technical College (PTC)
Located right outside of Pittsburgh, PA (Oakdale), PTC has been providing over 75 years of career education that’s as real and relevant as it gets. PTC’s track record of a 93% in-field placement rate, required internships and academic rigor with practical, hands-on learning, sets up their students for career success like no other.
“It’s Not In Here” Campaign Objective
The campaign my team created boldly show what makes PTC unique and why they’re the right college at the right time. It’s was time to create advertising that helped PTC stand out among their competitors in a way that gets people talking, and touring, and enrolling. And make staff, faculty and students proud of their college.
Campaign Idea: PTC gives its students everything they need to succeed—and nothing they don’t. Sometimes the best way to describe what you are is to also say what you are not.
Case Study ComponentsAd Campaign, Video, Web Design
Type of WorkAgency - Smiths Agency & Foothold Studios
WebsitePittsburgh Technical College
TeamJoe Maiocco (Art Director), Bronson Smith (Co-Chief Creative Officer: Visual), Cathy Bowen (Creative Director: Copy), Dan Finegold (Producer), Zack Eisenfeld (Assistant Producer), David Kelly (Photographer)
PTC - Bogus Internships
PTC - Greek Week
PTC - Marching Band
PTC - Phys Ed
© 2022 Maiocco Design Co.
Believe In Something Beautiful.